Digital Marketing Agency
Target Lead Marketing is a full-service digital marketing agency in Lakewood Ranch, Florida.
With over 20 years of lead generation experience in one of the most challenging industries to rank (insurance), we can help you no matter your business type!
Our FREE SEO consultation provides an overview of the most critical factors you must address if you want a website that attracts visitors and generates leads.
Our $500 SEO Audit Service provides a detailed roadmap of the steps you must take to improve your site.
Is SEO Worth it for Small Businesses?
Your website needs to attract and convert potential customers. Otherwise, it’s a waste of time and money.
SEO for small businesses is worth it when you put in the time and effort needed to be successful.
But where do you start?
Most business owners don’t have the time and/or expertise to make their website work for them, and that’s where we can help.
Our FREE SEO consultation gives you a quick overview of your site and what we can do to help you.
Our $500 SEO Audit Service provides you with a detailed roadmap of what needs to happen with your website.
If you’re a DIY person, you can use the SEO Audit to complete the work yourself.
Or, hire us, and we’ll do all the work.
Our small business SEO services work with you to meet your budget and needs.
We follow Google’s search quality evaluator guidelines to get the best results possible for you.
All of our projects are built using WordPress-based themes.
The benefit to you is that you have complete control of your website and can update themes, designs, and color schemes in the future without having to start over.
How much does SEO cost for a small business?
SEO packages for small businesses come in all sizes and prices.
When we work with you, we develop an overall SEO strategy first.
Once you have defined your goals and objectives, we can price out the entire process as a package or work together to develop an a la carte approach.
The benefit of this method of website development is we can work within your budget and timeframe.
No matter your budget, we can help you improve your website.
Keyword Research
One of the most essential and overlooked first steps is keyword research.
Keyword research is finding search terms that consumers use to find your business services or goods.
For example, if you’re in the life insurance business, consumers may search for “term life insurance” or something similar.
The benefit to your business is that keywords provide a roadmap for you to start writing content that will rank.
The great news is that there are many ways to find words consumers are searching for. You can go to Google and search for something your business sells.
After you see the results, scroll down, and you will see “People also ask:” There will be a list of additional terms that people are searching for…all of the relevant keyword terms should be included in your website content.
The above keyword research tip is a great way to get started, but it’s not the only way to find keywords.
You can also look for keywords on:
- Bing
- Google Search Console
- Competitors websites
- Paid Services such as SEMRush, Ahrefs, and others.
The benefit of the paid services is that those services also provide you with keyword search volumes for particular words and ranking difficulty.
You don’t want to target the most difficult words when you start writing content, as you’ll never rank for those terms. Keep in mind that achieving organic search results will take time.
Content Creation and Optimization
So now you have some keywords and want to start creating optimized content that will rank with the search engines.
Just remember that it takes time.
You have to learn how to put yourself in your customer’s shoes…
- What is the customer looking for?
- What is most important to your customer about your service or product?
- Why would your customer choose you over the other 10 million competitors?
- How is your service or product better, different, faster, more expensive, or cheaper than your competitors?
A tip you should never forget about is writing content for your customers, not search engines.
Google rewards better content with higher rankings and visibility.
For some of our clients, we write all of the content. For others, we write some of the content, and lastly, we might just review content written by our clients and offer ways to improve content for SEO.
There is a methodology for writing content your customers like, and it is search engine friendly.
Your content title must have your focus keyphrase in the title…this is an absolute.
Other keywords you have researched should be included throughout the content, with the most important words towards the beginning of your content.
You will also need to write a shortened title for SEO purposes that shows up in search and a meta description.
Website Design and Development
I will save you a lot of time and money by telling you that your website should be WordPress-based.
The reason why is simple – WordPress themes are fast, easy to use, and do well with search engines.
We offer a great portfolio of websites that can be customized for your needs.
You want a WordPress.org website, not WordPress.com, as that is a different system.
We offer Astra-based themes to our clients for a few simple reasons. They are great-looking, fast, and mobile friendly.
With our clients, we help them pick out the best themes based on their website goals.
Your website must be mobile-friendly. Otherwise, you will not rank as well. Every website we create is mobile-friendly for all modern devices.
Analytics and Ranking
You need a way to analyze and measure your progress, and that’s where analytics and ranking software comes in.
Google Analytics, Google Search Console, and Bing Webmaster Tools are all necessary – and FREE!
Once your accounts are set up, the above services generate tracking codes on your website to track users’ activity.
Over time as you receive visitors to your website, these services will track which pages and posts were visited, how long visitors stayed, and other details.
You can also use third-party services to see what terms your competitors are targeting and their rankings, search volumes, etc.
Social Media
You need a social media presence and a website in today’s world.
Some people ask why you have a website if you can post everything on Instagram, YouTube, TikTok, etc.
You still need a website because your website is under your control, whereas all social media accounts and content may be deleted, suspended, or discontinued.
When we work with you, we’ll ensure all of your content is connected and working together to give you the best online visibility.
Who is Target Lead Marketing?
Target Lead Marketing specializes in digital marketing, helping small business owners like you.
We started working in the most challenging industry to rank – life insurance.
Developing organic search results and generating leads for financial services taught us some tremendous skills that work in every industry.
When you want an SEO partner that will work with you and your budget to achieve your goals, Target Lead Marketing can help.
What’s the difference between our FREE SEO Consultation and the $500 SEO Audit Service?
The difference has to do with the level of detail provided.
The FREE SEO review gives you a quick overview of what we see going right or wrong with your site. Even with the free consult, you’ll learn great tips to improve your site.
The $500 SEO Audit Service provides an in-depth review, SEO phone consultation, and a detailed written report that you can use as a roadmap for improving your website.
Even better, when you become a client of TargetLeadMarketing, we credit $400 back to you after your first 30 days of working with us!
You have nothing to lose with our FREE SEO review and even more to gain if you choose the comprehensive $500 SEO Audit.
FREE SEO Consultation
Our free SEO consultation provides a quick overview of where your site stands today.
We’ll review your current rankings with you, take a look at your page and post structure, provide you with some quick, easy-to-implement tips, and answer your questions.
You get up to 30 minutes; we promise it will be well worth your time!
$500 SEO Audit Service
When you’re ready to take the next steps with your website, the $500 SEO Audit Service is the first step.
Our SEO audit review gives you a roadmap of what you must do to improve your website. The audit is very detailed and provides step-by-step issues to fix on your site.
Would you like to discuss your project?
Get a FREE consultation today.